Jaywalker Pictures is a personal project to build a social media brand based on my passion for art, illustration, design and storytelling. It currently has an audience of over 35,000 and consists of a YouTube channel, a series of webcomics, an Instagram account and merch store.
To build the brand I began with a digital strategy. Carefully choosing which social networks to maximise audience growth and ways I could atomise content across them. I then developed my own unique art style, aesthetic and storytelling style based on a core set of values to guide the creation of content.
A key part of growing the brand was to focus on natural organic growth without any paid promotion. The goal of Jaywalker Pictures is to develop an authentic connection with young artists and designers through education, inspiring and entertaining content.
So far, over 50 comics have been published with a readership of over 6000. On my YouTube channel I have produced over 50 videos and total views exceed 1.9 million. I have also uploaded countless paintings and drawings to my Tumblr and Instagram accounts that serve to bolster my brand values and aesthetic.
Monetisation consists of diversified income streams - advertising revenue, sale of merchandise and/or digital products, crowdfunding, sponsorships and commissions.
Both YouTube and Tapastic have advertising programs that reward creators immediately. Revenue streams such as merchandise, sponsorships and crowd funding via Patreon are slowly growing more lucrative as my total audience size grows. An example of a commission is recent work done for Indeed.com's social media advertising campaigns "Find People Faster" and "Job Happy". Channel sponsorship with New York based education start-up SkillShare also adds another stream of income.
In 18 months, Jaywalker Pictures has grown a highly targeted audience of over 30,000 across social media with no media spend. It will continue to grow towards 100k via content strategy and collaborations, while developing sales funnels and using storytelling to turn viewers into advocates of the brand.