Crafting Meaningful Learning Experiences

Jaywalker Pictures

Jaywalker Pictures is my personal brand and YouTube channel dedicated to teaching people how to draw using Procreate - a powerful, intuitive iPad drawing app trusted by digital artists worldwide. What started as a personal project in 2016 evolved into a mission: to create meaningful learning experiences that help beginners and intermediate users become confident artists. Through clear, relaxing video tutorials, I focus on practical skills, aha moments, and real results — helping viewers not just learn the app, but truly understand drawing in a digital environment.

Skills: Educational Content Creation, Learning Design, Video Production and Digital Strategy

youtube.com/@jaywalkerpictures
jaywalkerpictures.com

How I Teach - Learning and Design Outcomes

I design content with a learner-first approach, translating Procreate’s product capabilities into clear, achievable outcomes across different levels.

Multiple Learner Levels

My content spans beginners to intermediates, with beginner content such as 10 Procreate Tips I Wish I Knew as a Beginner (621k views) and What I wish I knew before I downloaded Procreate (75k views) which introduce core features in a simple, relatable way, giving new users quick wins and confidence. Intermediate content like Everything You Need to Know About Procreate 5.4 (74k views) - dives deeper, explaining updates and advanced features while maintaining accessibility.

Structured Learning Journeys

My Learn to Draw in Procreate series takes complete beginners through a full progression: theory lessons on fundamentals, followed by hands-on bonus tutorials that build to complete scenes. With a total of 12 videos split over 6 parts (two videos per part, one public theory lesson and one private practical tutorial), this series builds progressively, evolving outcomes from basic technique mastery to confident, finished artwork.

Complex Features Made Practical

The Secret to Painting Colour and Light (133k views) takes advanced concepts (color theory and light temperature) and ties them to features in the software (hue, saturation, brightness and the color picker) - All bundled in a step-by-step, results-focused lesson that learners can immediately apply.

Storytelling & Meaningful Experiences

My videos go beyond technical tutorials — they use narrative and personal insight to help viewers see the world differently through drawing, creating deeper engagement and retention.

How to Start Drawing from Scratch (58k views) draws on the memory of my first drawing ever as a launching point into beginner exercises that teach users Apple Pencil control and the basics of the app.

The Problem With Drawing Perspective (7.3k views) looks back on my old work from my first freelance gig, acting as a launching point into the theory aspects of perspective, then diving deeper into the grid and perspective tools of Procreate - all wrapped in a personal narrative designed to teach my younger self and correct my mistakes of the past.

The Business

Jaywalker Pictures has grown to 60,000+ subscribers and millions of views, with strong retention and positive feedback on clear, structured teaching. I’ve built a full digital product ecosystem tied to the content:

• Procreate Brush Sets - The Essentials Brush Set, Sketching Brush Set and Complete Brush Set, which are digital downloads available for a one off fee.
• The Drawing Club - A monthly membership that includes bonus videos content, Procreate files and brushes hosted on Patreon.

Achievements

Doubled YouTube subcribers within 2 years, achieved YouTube monetization status and launched multiple digital products and memberships to diversify income streams. Collaborations with Torras Global, Indeed.com and Skillshare.