Building a YouTube Channel

Jaywalker Pictures

Jaywalker Pictures an digital art education YouTube channel that teaches hobbyists and creative professionals how to draw using Procreate and the iPad. It currently has an audience of 60,000 subscribers on YouTube.

Skills: Visual Design, Content Creation, Strategy, Video Production, Learning Design

Aggressive full breakout — Website created on the PayHip platform

Video Production

Produced over 100 videos using a mix of DaVinci Resolve, Final Cut Pro, Adobe Creative Suite and Affinity Designer. Popular videos include:

10 Procreate tips I wish I knew as a beginner - 611k views

The secret to painting color and light - 130k views

Everything you need to know about Procreate 5.4 - 68k views

Digital Product Funnel

Launched three digital products which involved strategic product development, designing landing pages and creating an organic promotional strategy via video content.

Results

Doubled YouTube subcribers within 2 years, achieved YouTube monetization status and launched multiple digital products and memberships to diversify income streams. Collaborations with Torras Global, Indeed.com and Skillshare.

Torras, SkillShare, Indeed Logos — Notable brand collaborations and sponsorships