Rebranding a Boutique IT Services Provider

PicNet Information Technology Services

PicNet is a leading provider of IT services and solutions to Australian businesses - Helping organisations use technology to increase productivity, reduce costs, minimise risks and grow strategically.

Skills: Web design, rebranding, graphic design, SEO

Rebranding

As a web designer and marketing co-ordinator, I worked with management to help develop a new brand identity that would refresh the company and usher in the next phase of growth. This involved strategy meetings, researching competitors, understanding their client base and unique selling proposition. We worked together to simplify the company message, focusing on benefits, not features - while aligning it with ICT industry research to ensure it remains relevant to their clients for the foreseeable future. I balanced a fresh, clean style with corporate, professional, business sensibilities.

Marketing

In parallel with rebranding the company, I was involved in marketing the company, from organising events to seach engine optimisation to drive more traffic and generate leads.

Traffic was generated through a mix of blogging, EDM Newsletters, SEO and AdWords (gaining 1st page search results for key search terms) and leads converted by improving page design, user flow, copy text and overall user experience.

Achievements